They have budget price wires too.
You could always DIY some. The wire itself does make a difference, but gauge seems to be the most important property there. IMO much of the real difference in PC's is in the connectors.Search the various forums and you will find oodles of posts about DIY formula and other brands.
The cheapest used one I could find was $800.
.... but I know you are just a purple kind of guy. I understand the feeling. When you find something that works for you, you just go with it. I feel the same way about the TWL cords.