Evil? Me? Bwahahahah!!! I'm not evil! Bwahahahaha!
I've never sold a JPS Labs cable. I don't have to. It does a fantastic job of selling itself without any involvement from me. I just let folks borrow it and listen. I'm not a pressure kind of person. If you like it, great. If you don't, oh well..... The key is actually getting to listen to it. No amount of commentary in a review or online will be a substitute for just giving it a whirl in your system. There are synergy issues to be concerned about. But more often than not, regardless of the gear it's hooked up to, it's going to shine.
If only more people knew about the cable or actually tried it in their systems. Once you borrow it, the chances are pretty good you'll understand what I experience when I play the cable in my own system... it just flat out makes music in a way that dozens upon dozens of other brands have never been able to do for me...
Shane