They are very musical cables. I compared them to RS Audio Illume
http://www.rscables.com/page4.html and Audioquest Jaguar.
http://www.avguide.com/products/product-2867/Testing equipment:
PC > Offramp > Northstar 192 DAC > SWLP SE > Wavelegth Duetto > Omega Super hemps. Grover interconnects were used between the DAC and preamp and preamp to amp. When I compared them with others only the interconnect between the DAC and preamp was switched out. Amp-preamp connection was too cumbersome to switch with them being tube gear.
Music used:
01. Eva Cassidy - [Time After Time #06] Penny to My Name [3:41]
02. Aram Gharabekian - [Prokofiev/Tchaikovsky: Romeo & Juliet #01] Romeo and Juliet, Suite No. 2 for orchestra, Op. 64 ter: No. 1, "Montagues and Capulets" [6:25]
03. Charlie Parker - [Billie Holiday / Charlie Parker & Billie Holiday #01] How Deep is the Ocean [3:19]
04. Django Reinhardt - [At His Best: Sweet & Lowdown (Disc 1 of 2) #09] Georgia on My Mind [3:16]
05. Heart - [Dreamboat Annie #03] Crazy on You [4:53]
06. Joe Cocker, Jennifer Warnes - [Ultimate Collection #11] Up Where We Belong [3:52]
07. Joni Mitchell - [Blue #01] All I Want [3:34]
08. Judy Collins - [Wind Beneath My Wings [Laserlight #1] #08] The Rose [5:07]
09. Joan Baez - [Diamonds & Rust #01] Diamonds & Rust [4:46]
10. Los Lobos - [By the Light of the Moon #11] Tears of God [3:46]
11. Mahalia Jackson - [The Apollo Sessions 1946-1951 #01] In the Upper Room [6:00]
12. Martina McBride - [Martina #09] In My Daughter's Eyes [3:14]
13. The Moody Blues, London Festival Orchestra, Peter Knight - [Days of Future Passed #01] The Day Begins [5:50]
14. Claudio Abbado, Ambrosian Singers, Richard Amner, Teresa Berganza, Ileana Cotrubas, Plácido Domingo, Leslie Fyson, George Watson College Boys' Chorus, Stuart Harling, Yvonne Kenny, Jean Laine, Robert Lloyd, London Symphony Orchestra, George Main, Sherrill Milnes, Shirley Minty, Alicia Nafe, Geoffrey Pogson, Gordon Sandison - [Bizet: Carmen #09] Carmen, opéra-comique in 4 acts: Act Two - No 16: Air de la Fleur: La fleur que tu m'avais jetée [4:14]
I don't know what the deal is but I really could not hear much difference between these cables. I mean they all sound really good. If I had to make a distinction, I would say the Grover may be touch smoother than Illume. All of them had good stage width and depth with clear location of instruments. Illume retrieved a little more treble detail but Grover was smoother with more natural decay. All of them did voices -male or female- wonderfully. Grover had the least sibilance. Bass wasn't deep with these speakers (they are not set up for corner boost) but what was there was fast and natural on all three cables. I could live with any of these cables. I will say that I got tired of listening for things and just started to listen and enjoy music on the third day. I started listening to vinyl with Grover cables in place and I enjoy it very much. I think there is good synergy with analog source.
Being this close, I won't replace 7 pair of Illume, but I will probably get a couple so not to miss out on the deal.

I can try them on different rooms.