Hi Rich,
Thanks for the props, much appreciated. When I first decided to go public I didn't want to offer just cables, I wanted to offer a service so to speak. I try to offer the best customer service I can, fast shipping, free upgrades, free treatment etc. First thing I did is buy a cable cooker so I could pretreat the cables so the customer wouldn't have to go thru such a lengthy break in period. It's tricky though as it's very easy to over cook cables making them sound pretty bad, so after much trial and error I've figured out the amount of time to cook each different model(my line) so as to save the customer alot of time but still allow them to hear some of the improvements as the cables go thru their final stages of break in.
I not sure why more mfg.'s don't do this. And charging for it?? Why not offer the service for free? The only cost is the initial purchase price of the cooker, after that you can treat as many sets of cables as you want for just a few cents worth of electricity. I don't mind doing it at all. As a matter of fact, if you ever have a set of cables you would like treated send them to me and I'll treat them for you, no charge(just pay return shipping). I can treat power cords, speaker cables, RCA and XLR interconnects no problem.
As for "sitting on the shelf", I agree with Rollo. I think after being treated they're fine sitting on the shelf for quite a while and after a short time in a system they'll settle in and open up. BUT, I don't treat until just prior to shipping out just incase, I want my customer to receive a freshly treated set. Well I hope I was able to answer some of your questions, if you have more questions please don't hesitate to contact me anytime!
Sincerely,
John