I think most people know cables make a difference.
It is the pricing that will produce the most questions, most of us know what is involved and that paying those exorbitant prices may make some feel good but those in the know feel bad.
I know there may be alot of research(playing with other manufacturuers cables) to come up with a combo that works, but most can't imagine paying as much as a component for a pair of cables, when someone went thru the trouble to design a piece of gear for the same or less.
In the wine world , it costs about $3 to produce and bottle wine(manytimes less!)I have had great bottles of wine that cost $50 to $200. Are they worth it? Actually yes..to me. Did it cost that much to produce them.? No! But the market will determine the price. If no one bought that bottle, the price would drop..dramatically.
we determine the price of those cables
So I guess my question would be less how they came up with the cable,.... I quess I would have no questions,I already know the answer.
Play with cables..come up with a combo that works,..and charge a bundle..sounds simple to me.'
The hard part is coming up with a combo that works, and that must be worth something.
Let the market bear the true value, makes the most sense to me.
Mike