Morrow has Used cable sales less often now than sales on regularly priced cable. They do have some kind of sale going on all the time. To me it has become their new norm in pricing. I just wait for sales now and will never pay their full retail price.
True. There's no reason to
ever pay "full price" for Morrow. Years ago I was an early Morrow adopter. Except for PC, I use it throughout my entire rig. I'm on his mailing list so over the years I've gotten a good feel for his marketing approach.
You can always buy on his used page at 30% off. On top of that, he often runs an additional 20% discount. This totals 44% off original MSRP. He provides the "secret code" right on his website.
If you don't see what you want, fill out the request form. He will sell you new at the same 44% off.
He also offers a trade-up policy available only if you bought new from him originally: you buy new at 50% off, and give him your old cable. So basically, you get half off on new, but are selling your old piece for zero.
You need to do the math to figure the best economic path, trade-in vs. buy used / sell used. To me, trade-in is viable if trading up from such a low level that it's worth little in the used market, and not worth the selling hassle. Otherwise, if the old item is higher level and has some decent used mkt value, I'd just pay 56% on his used special, and sell the old separately. Any sale proceeds over 6% of the new item MSRP is the economic benefit of the buy / sell approach.