Werd, I agree with you 100% (and I am an EE).
My response to them is if six people here something and you can't measure it the problem is not that the six people are imagining something, rather it is that you are trying to measure the wrong thing.
The only two measuring devices that I care about sit on either side of my head. If I can understand the reasons why, that is a nice intellectual exercise, but if I can't I am very happy to chalk it up to "Oh well" and just sit back an enjoy the music.
At work I need to understand technology so it can be monetized, but at home I am a user, not a seller and therefore my main goal is to simply enjoy it.