For me it's not the words, it's the way they are used. Flowery prose is used to steer the reader to look over here but don't look over there. They minimize the flaws and they maximize the praise. They write as if the manufacturer under review is who they wish to serve. It really irks me when editors deny that this is true. Unfortunately, with loss of deeply compelling popular music and subsequent loss of demand for home stereo and dealers, the magazine reviews have become the sole method by which manufacturers stimulate demand for their products. Naturally they will lobby publishers for good reviews in various ways. Just like in DC where pols only talk to lobbyists and forget about constituents, the publishers forget that their subscribers are the ones with the cash that makes the whole ball roll.
On the other hand I recognize that reviews are a niche artform, and they create fun obstacles for experienced audiophiles to navigate while they play their audiophile hunt. Reviews stoke curiosity and excitement about trying new things so they serve readers in that twisted way. The magazines sell and so does the exotic gear, so I think it is a positive arrangement for everybody.
Those who don't want to be fooled for the fun of it resort to forums where a person considering a buy can combine the positive and negative opinions of many actual owners to get a more truthful impression of the product than the professional review.
Eventually you figure out who talks straight, who talks in prose, who to trust. You figure out how to read between the lines and decode the flowery prose to reveal hidden criticism.