I had that same virus. It's a real bugger. It prevents any other anti-virus software from running, and in some cases from being installed. I finally managed to stop it from running using a script that someone wrote. Then I copied and installed Adware onto a thumb drive and ran it from there in safe mode with no network connection. That blocked it from restarting itself. I then ran Malwarebytes from a thumb drive, which got rid of some of it. Then I went in manually with another piece of software that identifies anything that can possibly execute on the PC and removed all traces of programs that either had no name or were called "Security 2010". That finally removed this nasty bugger, but it took a whole lot of searching for answers to get to that point.
You would think that the Feds would be able to trace this back to the source, since they are asking for money from you to stop the infection.
On another note - Chris (Lonewolf), I surely do recognize that new avatar location (my place).