Now that we are definitely off topic here goes. Today's business model like yesterdays needs change.
As I have stated here numerous times one size does not fit all. The perception of the "dealer " is they are ripping you off and Hyping you into sales. Ever buy anything that was not hyped ? i doubt it.
Unfortunately all the BS , marketing and the like to the educated consumer is just that. We have a unique situation in or hobby like food it is very subjective. When I hear abut a recipe and then read it I alter it to my taste buds.
Granted in food as in our hobby there are certain practices that matter. Temperature, cooking time, the right pot etc are key to good meal. In audio clean power, room analysis and treatment are known and proven to help.
The only way to determine if the audio product is what they say it is, well one must try it. Pet rocks need not apply ? maybe. I know from personal experience working with crystals on AC works. Little quartz pieces coated with mineral oil inside a black box. WTfF, lunacy, snakeoil and so on. Well until I tried them to me it was BS. Not now.
How many times have we read "It is the best ...." Best to whom ? Again one size does not fit all. What is one mans cake is not anther's.
If you go to a dealers or direct sale Manf. you will read hype. Why? To make interest. If one is foolish enough to part with their money before auditioning it without a return policy what can I say, other than good luck.
I started my business for exactly that reason. Lets take the BSGT Qol unit as a perfect example. A new concept that claims to bring to as close to the live event. than ever before. Oh yeah ? What a statement. If you visit the web site you may come away with hype and marketing phrases and just go away or you may not. The demo was intriguing to me ordered one to evaluate for personal use. I liked what I heard got real excited about it as you all know. After a while decided to apply for a dealership. My excitement now about anything as now a " dealer " was construed as hype and marketing or agenda as well. Even though I'm known here as a member perception is the key. This is what I'm trying to change in our business model. The perception. A tough road as I found out the hard way. Most are conditioned with what a dealer is, perceived to be or are. No matter how well intended or honest the dealer is until that rep gets around they are put in the dealer bin of opinion.
Unfair bashing of products on the forums is another issue. If you have heard the product in your system feel free to offer your opinion no problem. However to call something snakeoil without hands on experience that hurts the Manf. Just look at any cable thread. There is always someone saying we are nuts wire is wire. No one likes hype but if one cannot see through advertising really get a life.
If a dealer or Manf. offers home demo and a return policy what is the problem ? If they do not just stay away. They can hype all they want to gather interest and know that once it is heard either a sale or a return will happen. If they hype it and does not deliver they are gone. That sounds very fair to me. As educated buyers one should pick out the hype and get to the facts.
How do I know all of this ? Frankly I have called the kettle black myself a few times before, learned it just was not the right thing to do. Everyone deserves the benefit of doubt at first. The proof is in the pudding. THE PRODUCT.
Can anyone name an industry that does not use marketing hype ?? An educated consumer is the best customer.
charles
charles
charles
