Speakers first, always.
Amps only have to be sized to the load (based on speaker efficiency and amount of deep bass being handled).
Speakers must fit the room factors (space, WAF, set-up); your taste (musical genre, spl's, detail, imaging, tone, amount of deep bass, etc.); besides another option is active speakers (better dynamics/bass, flat frequency response, amps matched by manufacturer, overdrive protection).