If this is available to you via streaming or whatever, give it a listen. There are four different ‘stations’- Main Mix, Mellow Mix, Rock Mix, World/Etc Mix.
Through my streamer (Bluesound) it is available in MQA, the hi res format that Tidal uses. It is also available as a 44.1 stream. I don’t know how the website sounds versus how I’m listening. I’m not that versed.
I’ve been listening for a few days and it definitely offers music you might not otherwise hear, and sounds very good doing it. I’m especially smitten with the ‘World’ feed- after several hours my wife asked if I could “put on some music I know”. Well, you can lead a horse to water…