Digital Amp Co vs Bob Carver - "Cherry" naming rights

[BobM]

http://enjoythemusic.com/superioraudio/equipment/0512/bob_carver_cherry_180_tube_monoblock_amplifier.htm

So, are you going to be able to get old Bobby to pay royalties for the naming rights from you? Shame on Bobby's lawyers for not even performing a cursory name usage search before allowing his new amp to be named the "Cherry".

[Emil]

This has been discussed over at AC.

http://www.audiocircle.com/index.php?topic=105594.0

Bob Carver could just claim that "Cherry" refers to the color.

[Face]

Sounds like backpedaling by Bob.

[machinehead]

Well is it trademarked at all? Can you trademark a fruit, besides an Apple of course. All other fruits are not as cool.

[richidoo]

Yes, you can trademark a product name. It applies within the particular industry. Since these are both audio amplifiers, if Tommy protected it he should expect positive outcome of his suit.

Ferrari tried to name an F1 car "F-150" last year and Ford spanked them down.